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Bond Peacoat

Shown in our Fall 2001 NYFW show and thoughtfully named after our former Bond Street shop in Manhattan, the Bond Peacoat has been our number-one bestselling item since its debut over two decades ago. It's got that sharp, classic look made from sturdy melton wool that rejects pilling and picking. It’s also the go-to coat of James Bond himself. Daniel Craig loved the look so much, he asked that it be used in the film Skyfall.

Shoals Denim Shirt

For nearly two decades, we’ve kept this piece just the way it was when Billy first designed it. In fact, Billy still wears the original sample, faded and frayed over the years to look even better. The broken-in feeling gives it just a bit more character to fit your style. It goes with everything from jeans and a tee to your favorite blazer. Wear it in the winter as a layer or in the summer as a lighter jacket. No matter where the day takes you, the Shoals Denim Shirt is ready for the job.

MSL 1-Pocket Shirt

We like it when a piece has more to it than meets the eye, and that's certainly the case with the MSL 1-Pocket. With a nod to classic denim design, this shirt features selvedge detailing throughout its construction: on the wearer's left pocket, under the placket and cuff. It's simple yet thoughtful and dresses up or down with ease. It’s the only shirt you’ll ever really need.

Dover Sweatshirt

Our Dover Sweatshirt is a lot of things: practical, stylized, rugged, refined. Over a decade ago, Billy was frustrated with his sweatshirts when the sleeves continued to wear thin too quickly. The solution he came up with was to make his own and add leather patches to the elbows. These leather patches help minimize wear and tear, are easy on the eyes, and are a bit unexpected.It feels like something you've had for years—that washed-a-hundred-times, classic look.

Moleskin Jean

A jean that has been going the distance for over two decades, literally. The Moleskin has pounded the pavement in New York, Paris, and small-town Alabama, and looked right at home doing so. Billy first showed these jeans in the Fall 2001 NYFW show for his William Reid collection, but they’ve been so good and reliable—they’ve never left. They’re cut from a super soft brushed cotton that gets better with time. It’s been a constant in our closets and our customers’ closets for all these years.

Pensacola Polo

Some twenty years ago, we presented the Pensacola Polo in our NYFW Spring show. It was simple but good—really good. Yet, we knew we could make it better. So in 2008, Billy made some fit adjustments, and the rest is history—a best-selling, beloved piece customers keep coming back to, season after season. The fit and construction really set this basic apart, but we know it’s the color saturation and ultra-soft hand feel that make it so special.

Blake Jacket

A good leather jacket grows with you. Forget the notions about having to “break it in,” the Blake jacket’s soft, supple lambskin is built to move with you from the moment you put it on. Built for long road trips and repeated uses, the leather will tell a new story with every crease and fold the more you wear it.

Archie Jacket

A comfortable classic made iconic through our modern approach to construction. The Archie Jacket is no fuss or frills but gets all the essentials of the perfect suit jacket right. We construct it without all of the traditional canvassing and padding, giving it an unstructured, unbeatable comfort. It’s no surprise that it has quickly gained a loyal following.

Flat Front Trouser

Our flat front trousers are meant to elevate any outfit. Wear them with the matching Archie jacket for a timeless, traditional suit, or pair them with a sweater for an effortlessly sophisticated look.

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Florence Cap

A good cap is essential, and our go-to has been around since 2012. Named after our hometown of Florence, Alabama, the first one was created for a little league baseball team Billy coached. Since then, the cap has been a part of fundraisers for the local high school and has grown to be a beloved staff and local favorite. It gets better with wear and tear and a few sunspots and keeps folks guessing, “What does that F stand for?”

Washed Blue

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