A man with a gray beard and glasses stands in a rustic, dimly lit room with brick walls and wooden doors, wearing a light brown tweed blazer, tan trousers, and dark brown boots.

Get a $200 Gift Card*

For every $1,000 spent on a custom order. July 9–Aug. 15 only.

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Jamey Johnson plays guitar while wearing Billy Reid.

The Icons

Ft. Jamey Johnson
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Brown leather boots and blue jeans on a black background

The Indianola Boot

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Person wearing black patterned shorts standing by a body of water with trees in the background
Style That Lives With You

Embrace Summer

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Blue blazer over a dark shirt on a brown background
Refine Your Wardrobe

Lightweight Blazers

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Jamey Johnson plays guitar while wearing Billy Reid.

The Icons

Ft. Jamey Johnson
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Men's New Arrivals

SHOP ALL NEW
Short Sleeve Numajiri Beach Shirt Short Sleeve Numajiri Beach Shirt Short Sleeve Numajiri Beach Shirt Short Sleeve Numajiri Beach Shirt Short Sleeve Numajiri Beach Shirt Short Sleeve Numajiri Beach Shirt
Short Sleeve Dobby Stripe Donelson Shirt Short Sleeve Dobby Stripe Donelson Shirt Short Sleeve Dobby Stripe Donelson Shirt Short Sleeve Dobby Stripe Donelson Shirt

Your Custom Journey Starts Here

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Our Story

READ ABOUT OUR HISTORY

Style That Lives With You

Learn more from Billy about the brand and what makes us unique.
Billy Reid Signature
A navy blue short-sleeve polo shirt with a three-button placket and a chest pocket, displayed flat against a light gray background.

Icon Feature:

Pensacola Polo

Organic Cotton • Garment Dyed • Classic Fit • Structured Collar

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Man wearing a navy polo shirt and jeans against a neutral background

Buy & Sell Pre-Loved Pieces

Two men standing close together outdoors. The man on the right wears a brown leather jacket, white shirt, black pants, sunglasses, and a black bandana.
A man wearing a dark navy long-sleeve shirt and blue jeans stands in a hallway, carefully placing a small printed card or sticker onto a white wall covered with photos and notes.
Decorative shelf with various items including a portrait, skull, and musical instrument against a wooden wall.

Now Open: Billy Reid Market

Introducing a new platform that connects buyers and sellers to breathe new life into their gently-worn Billy Reid look.

 Shop & Sell
A styled flat-lay display of Billy Reid clothing materials and color swatches pinned to a white wall, featuring various shades of brown, beige, and black fabrics, leather panels, and fabric swatches labeled with different shirt and pant styles.
A close-up of a person wearing a brown and beige geometric patterned waistcoat over a cream shirt, paired with a brown jacket and dark gray trousers.
A woman with gray hair playing an acoustic guitar on stage, holding a microphone in front of her, against a dark background.
A rustic wooden dining chair with a black metal frame and woven natural-fiber seat and back, positioned on a dark wooden floor in front of a shop interior with clothing racks and a vintage sign.
A dark charcoal gray t-shirt hanging on a black hanger from a brass clothing rack. The shirt features the text 'MUSCLE SHOALS SOUND' printed in a bold, light beige sans-serif font across the chest.

114 N. Court St.

Florence, AL 35630

Billy Reid Florence

Complete Collection

A boutique interior with clothing racks, bookshelves filled with books, framed portraits, and warm hanging lights in a dark wood and tin-ceilinged shop.
Decorative shelf with various items including a portrait, skull, and musical instrument against a wooden wall.

FLORENCE

ALABAMA