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Think about where you were twenty years ago: who you were, what you wanted, where you were headed. Think about everything you’ve learned in the two decades that came after that moment. You grow, you learn, you adapt, you improve, and you understand that, twenty years from now, you likely won’t be wherever you think you’re headed now—you’ll be someplace even better. We’re doing the same at Billy Reid. Twenty years after the brand started, we’ve got so much to be grateful for. We’re reflecting on all that’s happened the last two decades, and where we’re going from here.

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In 2004, Billy Reid was founded in Florence, Alabama. Three shops in Florence, Dallas, and Houston became eleven, stretching from New York’s West Village to Los Angeles’s Venice Beach. One CFDA Award—the highest achievement for a designer—became four, in 2009, 2010, and 2012. The Shindig festival in our backyard of Muscle Shoals became an annual tentpole event that music fans flock to. Through it all though, the core principles of Billy Reid never changed.

The designs never put flash over substance, which is why they’re still wardrobe staples for people twenty years after bringing them home. From the looks that made their way down the runway for Fashion Week, to the go-to t-shirt you wear every weekend, each piece received the same amount of care and craftsmanship. “I believe in real things, things that last, not only from a durability standpoint but from a style standpoint,” Billy says. By not compromising on principles in the designs, Billy Reid has instead attracted new fans and opportunities, from collaborations with Starbucks and Gibson to installations at a Frank Lloyd Wright house and the Orion Amphitheater. “There’s a big world out there and we’re just a grain of sand in it,” Billy says. “So don’t sit there with blinders on.”

Billy was a success in New York, designing for brands like Saks Fifth Avenue and for his first eponymous label William Reid. Versions of those styles still echo through the Billy Reid collections today, like the iconic Moleskin Jean. Moving from New York to Florence, Alabama though was an opportunity to reflect and recenter himself in order to decide what a brand created in his vision would be. The result was something rooted in southern culture, hospitality, and family. The south is real to Billy, it’s home. The mission for the brand would be to take a world’s worth of experiences and see them through a Southerner’s lens. With a home base in the south, all the experiences life would offer directly influenced the clothes: from a photoshoot with civil rights photographer Charles Moore to coaching his son’s Florence, Alabama Little League team to the world series.

By staying true to those roots and core beliefs, the brand’s popularity grew exponentially. It wasn’t long before three more CFDA awards came, Vogue and Anna Wintour put Billy Reid on the world stage through the magazine’s “Americans in Paris” initiative in 2012, the Bond Peacoat went viral after Daniel Craig wore it in Skyfall, and Broadway stars like Alex Sharpe were asking Billy to dress them for the Tony Awards. 

For our new collection—commemorating twenty years of hard work, determination, a growing family, plenty of laughter, and so, so much fun—we’re looking back through the archives to revive some of the favorite pieces that helped define what Billy Reid is today. It’s like we’re remastering some of our greatest hits. It’s been a long road to get to where we are today, and we couldn’t be more excited about what lies in store for Billy Reid. We hope you’ll be right there with us. 

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