Fall '24 New Arrivals

Whether it’s supporting the community in our hometown of Florence, Alabama or creating a place that feels warm and inviting, home is something always on our minds. Having a welcoming spot to come back to is what makes all the hard work we do worth it. It’s where we recharge and draw our biggest inspirations for what’s next. In Florence or at the lake house in the Shoals, Billy’s hometown has always been where he’s the most creative. We’ve channeled all of that into our latest collection—one full of pieces meant for easygoing weekends with those important to us. At the end of the day, time spent at home around friends and family is time well spent.

From our home in Florence, Alabama, we bring our sensibility to the world at large through standout clothing, crafted with integrity and authenticity.